What is search engine optimization( SEO)?

 Search engine optimization is the process of optimizing, or making your site good and look natural for search engine rankings. The term natural is used to differentiate SEO from the purchased, or sponsored search engine rankings.

There are two primary ideas of search engine optimization –

  • on-page seo
  • off-page seo.

On-page seo is primarily that part of seo which is performed on the web page itself.

On-page seo is of great importance as without it one cannot even wonder if a web site should really be ranked at all. Thus On-page seo is the foundation and the most important element of search engine optimization.

On page seo means optimizing the title, the keywords, the description, and the contents in such a way that it expresses the web page as its main premise and emphasize the keywords, when the search engines read the source code of the page

Off-page seo is primarily that portion of seo that is performed outside the realm of the web page itself – primarily on other people’s web sites – hence the term off-page seo.

Off-page seo is generally the creation or proliferation of inbound links to your web page that have similar topics to your web pages’ theme – namely keywords.

In all we can say that on page seo is the short topic or a keyword and off page seo is is the description of the related topic.

What do a perfect SEO needs?

1. Improving layout of webpage:

The layout of a webpage is very important if you would want a visitor to remain browsing your page despite of having the good contents of the page . Following are helpful tips to come up with a good layout:

  • Place the most important information at the top of the webpage to serve the first attention on it by the visitor
  • Distribute the contents into paragraphs each of which should not be more than 100 words.
  • Use bullets, bars, tables, white spaces, margins, etc. appropriately to facilitate reading.

2. Improving size of webpage:

It should not be too long because readers do not like to scroll. Besides, long pages take more time to load compared to short pages. Here are useful tips for improving page size:

  • Always keep your page below 32K to make it load quickly and not longer than 8-10 seconds.
  • Avoid the use of scrolling in your page but if it cannot be helped, add internal navigation so the users can directly go the information they need.

3. Improving navigation of webpage:

  • Navigation links must be clear, easily accessible and at the top of each webpage.
  • The navigation structure must be the same on every page of a website.
  • If you have a complex website always add a search function in each of your web pages.

4. Improving fonts of a webpage :

Too small, too large or too complex fonts could be hardly readable to some browsers. Here are the tips for improving fonts:

  • Always create a webpage that uses common default fonts like Arial, Times new roman, Verdana, etc.
  • Always make your headings and titles in bold and underline the most important lines of your webpage.
  • Avoid using uncommon fonts unless they are in graphics. Use plain texts as they are more legible than italics.
  • Do not use light texts on dark background for it creates visibility problem in reading.

5. Improving content of a webpage:

Content is the primordial part of the webpage To encourage your visitor to remain reading the contents of your page, here are some helpful suggestions:

  • Make your contents informative and yet unique.
  • Avoid grammatical and spelling errors in your page.
  • Use hyperlinks to enable your readers pursue the details of a particular topic.
  • Make your texts scan-able inasmuch as some users prefer to scan the internet.

The above tips will help you create a good, user-friendly webpage.

However going through all above information and condition we can suggest that optimization includes the better skills towards your creativity. You should understand yourself first- that is there an ability in you to optimize the webpage as good, as natural and as attractive to earn ranking in this crowded and competitive world of internet? And second you should understand the desire and satisfaction (in relation to font used, size of page, layout etc.) of your client, the reader, the web masters, the search engine …………….and so on.

This is what we think and consider in giving better optimization and having best results in ranking in the topmost’s.